Monday, July 26, 2010

A Trip Down Memory Lane

A few months ago now we sat down at the Ashfield & District Historical Society rooms to do a bit of research into the history of our shop and the Penalt building. We didn't come up with much there but left with the idea that some of the shops in our building were once part of a chemist and/or doctors surgery.

This is a great Article about the building from the Electricity Bulletin, published by The Electric Light and Power Supply Corporation Limited - Suppliers of electric service in the municipalities of Ashfield, Balmain, Leichardt, Newtown and Petersham dated January-March 1940, which is framed and hung in the foyer of the building.The article details the opening of the "Modern all electric building, erected opposite the Railway Station at Summer Hill.... (with) the ground floor possessing seven attractive shops constructed with a very fine proportion of modern design and convenience."

The building was erected by Jones Bros and was officially opened on November 28th 1939, by the Hon. Athol Richardson, M.L.A. who stated that "As State Parliamentary Representative he was particularly pleased to see such a fine building erected in such a locality. Because it was situated in the main shopping centre and in such close proximity to the Railway Station, he felt that the new block would be greatly appreciated by local residents. Experience had shown, Mr Richardson said, that shopping centres, as apart from isolated shops, met with the approval of shoppers. The tendency was to increase the size of a shopping centre in order that the convenience of residence might be met by having a great variety of shops concentrated in a small area."..... guess not a lot has changed then.....

Tuesday, July 20, 2010

My Goodness My Gocco

Date: 20/7/10 - 30/7/10

Where: Shop 4, 58-60 Carlton Crescent, Summer Hill NSW 2130

What is My Goodness My Gocco? A small exhibition dedicated to the Print Gocco Machine, featuring the artwork of John D-C, Emma Jane Illustration, Benconservato & Ghostpatrol.

For those of you that don't know Gocco (プリントゴッコ Purinto Gokko, Print Gocco) is a self-contained compact color printing system invented in 1977 by Noboru Hayama.

Gocco became immensely popular in Japan and it is estimated that one-third of Japanese households own a Print Gocco system. The name Print Gocco is derived from the Japanese word gokko (ごっこ), loosely translated as make-believe play.

Sunday, July 18, 2010

Come In We're Open!

These are some photos from our Grand Opening last weekend. We had such a fun time peeling the butchers paper off the windows and opening the door of our dream project to the world for the first time.

A very big thank you to everyone who helped out along the way and to all our friends, family and our talented feature artists and designer who attended and made it such a bright, happy and special weekend for us both. Also a big thank you to Anney B. for bringing her camera along and taking some photos.
-John & Emma

Our Regular Trading Hours Are:

Tuesday, Wednesday & Friday: 10am – 5.30pm
10am – 6.30pm
10am – 5pm
Closed: Sunday & Monday

Thursday, July 15, 2010

Sneak A Peek

These are some images of our first window display. We put it together to visually reveal what we are all about and also to be a showcase of the wonderful work of our very talented feature artists and designer.

Just a reminder that our shop will have its Grand Opening this weekend we will be open Saturday the 17th of July 10am-5:30pm and also for this week only on Sunday the 18th of July 11am-2pm come in and check it out and say hello!

Monday, July 12, 2010

Brown Paper Packages Tied Up With String....

We spent this weekend unpacking our beautiful stock ready for the Sweets Workshop Grand Opening this coming weekend. We cant wait! The store will be open Saturday the 17th of July 10am-5:30pm and also for this week only on Sunday the 18th of July 11am-2pm.

Thursday, July 1, 2010

Sweets Workshop Window Signage

This is the window signage we have created for the Sweets Workshop shop front.

In designing the signage we had (among many other considerations) to take into account that our building is a local council heritage item and that the signage should harmoniously reflect the general aesthetic of the building.

With this in mind we selected the typeface Neutraface in the design of the window and awning signage for our shop. We believe this display typeface to be a classic example of the graceful, stylized and geometric shapes used in the typefaces of the latter Art Deco period, which in turn tastefully and historically complements the architecture of the Penault Building in Summer Hill.