Thursday, July 1, 2010

Sweets Workshop Window Signage

This is the window signage we have created for the Sweets Workshop shop front.

In designing the signage we had (among many other considerations) to take into account that our building is a local council heritage item and that the signage should harmoniously reflect the general aesthetic of the building.

With this in mind we selected the typeface Neutraface in the design of the window and awning signage for our shop. We believe this display typeface to be a classic example of the graceful, stylized and geometric shapes used in the typefaces of the latter Art Deco period, which in turn tastefully and historically complements the architecture of the Penault Building in Summer Hill.

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