Wednesday, December 30, 2009

Logo Design

Today we worked on designing our company logo. Our goal was to create a typographic logo which was graphic, unique, modern, engaging, bold and instantly recognisable.

Stylistically the typefaces we looked at were a mix of the classic, graceful, stylized and geometric shapes of the Art Deco movement with the unrefined nature of modern hand drawn script styles.

We began by splitting our company name into its two components and explored the use of these juxtaposing type-styles to create an interesting logo design. After a few attempts we decided to divide the word workshop into two separate words, work and shop by using a cleverly placed (and originally purely accidental) line break and hyphen. The use of this simple device helped reflect the nature of our business (as a place of work and a retail shop) through a fun play on words.


  1. very nice logo but i want to say one think that a logo should be small in size , simple but attractive , because a logo must remain remember in the mind of poeple , for example the log of facebook is always in the mind of almost every one ,
    other wise your logo is very nice it is your first effert of logo design , i must say it is very good as compare when i was new i this industry , my logo was rejected at the first time because of color which i used in that logo , but now i can make a logo that must impress to anyone ,
    i appricite you for this ,,, thanks logo design company

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